From the printing press and the VCR to virtual reality sex, adult entertainment has always been a major catalyst driving innovation and reshaping technology for the benefit of the porn pioneer.
And for the thousands of tech nerds at the annual Consumer Electronics Show in Las Vegas, that means the intelligent toasters and AI vacuum cleaners are having to make room for the sex toys of the future.
Among the innovations at this year's get-together, run by the Consumer Technology Association (CTA), are an augmented strip club complete with virtual pole dancers and a "personal massager" you can operate from your smart watch.
The market for sex products such as vibrators and lubricant is projected to grow to $37.2 billion globally by the year 2022, according to British sex toy retailer MysteryVibe.
"It's not strange to want a more satisfying sex life, and there's nothing wrong with you if you need technology to help you achieve that," the company's co-founder Stephanie Alys told AFP..............